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AI Wellness Coaching Explained

AI coaching is a new category. The shorthand "AI therapist" is wrong on two counts, it's not therapy, and a tool can't hold a license. This pillar walks through what AI wellness coaching actually is, the frameworks it draws from, and the research backing it up.

In this pillar

  1. 01AuraLift vs Woebot: Two Categories, Not Two BrandsA category-level comparison of AuraLift and Woebot: their stated positioning, evidence base, target audience, safety frame, and where each fits.10 min read
  2. 02What an AI Coach Can and Cannot DoA capabilities-and-limits map: what AI wellness coaching can do, what it's mediocre at, and what it should never do.9 min read
  3. 03Is AI Coaching Actually Effective? What the Research SaysA grounded review of what the research actually shows about AI wellness coaching effectiveness, with emphasis on study design and what gets oversold.13 min read
  4. 04AI Coach vs Therapist: A Real ComparisonWhere the boundary between AI coaching and therapy actually sits, legally, ethically, clinically. Who each is built for, and how to choose.12 min read
  5. 05What Is AI Wellness Coaching?A plain-language definition of AI wellness coaching, the research lineage it draws from, and the line between coaching and clinical care.11 min read

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